An econometric analysis by researchers at the University of Zurich is a case in point. Using a broad range of methods, the researchers conclude that plain packaging has not reduced the incidence of teenage smoking in Australia. True, the study was funded by Philip Morris; however, it is methodologically rigorous, and its results are consistent with those of earlier research.I'll leave it to others to examine the rigorous methodology, but any research funded by big tobacco is unlikely to be objective.
It was interesting and informative to see some of the responses to Ergas—and previous columns The Australian is running—in this beat-up:
- Up in smoke
- The Australian's claim on tobacco goes up in smoke
- The Australian sinks to a new low on tobacco